An Evaluation of Pragmatic Expressions in Nigerian Radio Broadcasting: A Comparative Analysis of Urban and Rural Settings
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Radio broadcasting in Nigeria serves as a vital channel for information dissemination, entertainment, and community engagement. Pragmatic expressions—such as greetings, politeness strategies, and discourse markers—play a crucial role in shaping the interaction between broadcasters and audiences. In urban settings, radio programs often adopt a more standardized and formal pragmatic style, reflecting modern communication trends and urban linguistic influences (Adeleke, 2023). Conversely, rural broadcasts tend to incorporate local idioms, proverbs, and culturally specific expressions that resonate with traditional audiences (Ugo, 2024). This study examines the pragmatic devices employed in Nigerian radio broadcasting across urban and rural contexts to determine how they affect audience comprehension and engagement. Through discourse analysis of radio transcripts and audience surveys, the research seeks to identify key pragmatic differences and assess their implications for effective communication. The study aims to bridge the gap between formal media practices and localized linguistic traditions, contributing to a deeper understanding of Nigerian broadcast pragmatics (Ifeoma, 2025).
Statement of the Problem
Despite the importance of pragmatic expressions in radio broadcasting, comparative studies examining their use in urban versus rural settings are limited. Existing research often generalizes pragmatic strategies without accounting for regional variations (Adeleke, 2023). This lack of detailed analysis hampers the development of tailored communication strategies that effectively address diverse audience needs. In rural areas, culturally embedded expressions may enhance relatability, whereas urban audiences may prefer standardized pragmatic forms. Without systematic comparison, broadcasters may struggle to balance tradition with modernity, leading to reduced engagement or miscommunication. This study seeks to address these gaps by analyzing pragmatic expressions in Nigerian radio broadcasts from both urban and rural perspectives (Ugo, 2024).
Objectives of the Study
- To identify pragmatic expressions in urban and rural radio broadcasts.
- To compare the use and impact of these expressions across settings.
- To recommend strategies for optimizing pragmatic communication.
Research Questions
- What pragmatic devices are prevalent in urban and rural radio broadcasts?
- How do these devices influence audience engagement?
- What improvements can be made for effective communication?
Significance of the Study
This study is significant as it evaluates pragmatic expressions in Nigerian radio broadcasting, offering insights into regional communication differences. The findings will aid broadcasters and communication planners in developing strategies that enhance audience engagement across diverse settings (Adeleke, 2023; Ugo, 2024).
Scope and Limitations of the Study
This study is limited to the analysis of pragmatic expressions in Nigerian radio broadcasts in urban and rural contexts.
Definitions of Terms
- Pragmatic Expressions: Language devices used to convey meaning and social intent.
- Radio Broadcasting: The transmission of audio content to a wide audience.
- Urban and Rural Settings: Distinct geographical and sociocultural environments.
Related Project Materials
AN INVESTIGATION OF THE RELATIONSHIP BETWEEN SCHOOL LIBRARIANSHIP AND STUDENTS’ RESEARCH SKILLS IN SABON GARI LOCAL GOVERNMENT AREA, KADUNA STATE
Background of the Study:
Effective school librarianship plays a critical role in nurturing students’ research skills...
GENDER ROLES AND TECHNOLOGY ADOPTION IN RUBBER PRODUCTION IN EDO STATE
ABSTRACT
This study examined the adoption of improved rubber production technologies by farmers in Edo...
An appraisal of digital grassroots marketing on electoral participation: A case study of a youth-led movement in Kano, Nigeria.
Background of the Study
Digital grassroots marketing has become a transformative tool for political engagement, particul...
An assessment of the impact of POS system maintenance on transaction accuracy in banking: a case study of Wema Bank
Background of the Study
Point-of-Sale (POS) systems are integral to the efficiency and reliability of banking transactions....
The Effect of Mobile Banking on the Financial Inclusion of Small Business Owners: A Study of Traders in Gombe State
Background of the Study
Mobile banking has emerged as a significant tool in enhancing financial inclusion, particularly in...
The Role of Financial Derivatives in Mitigating Risks in Nigerian Banks: A Case Study of GTBank
Background of the Study
Financial derivatives, such as futures, options, and swaps, are essential tools for managing fin...
Accounting Information System Integration in Non-Governmental Organizations in Nguru Local Government Area
Background of the Study
Non-Governmental Organizations (NGOs) in Nguru Local Government Area rely on do...
An evaluation of the use of open educational resources in nursing education in Bauchi State College of Nursing
Background of the Study
Open Educational Resources (OER) are freely accessible, openly licensed materials that can be used for teaching,...
An examination of interest rate communication effectiveness on customer decision-making in banking: a case study of Fortis Microfinance Bank
Background of the Study
Effective communication of interest rate information is critical in influencing customer decision-m...
KWAME NKRUMAHS CONSCIENCISM: A PHILOSOPHICAL ANALYSIS
ABSTRACT
It is popular knowledge that most counties in Africa were at one time or the other under the control of foreign...
